Independent Self Storage Operator "Killing It"
PHOENIX, Arizona – October 15th, 2012 – OpenTech Alliance, Inc. announced that Renaissance Enterprise (an independent owner with two facilities in rural Texas) has acquired 75 new tenants through the INSOMNIAC™ Online rental service in less than 6 months. In April of 2012, Renaissance began piloting the online sales concept through the OpenTech Self Storage Cloud. Shortly after, online visitors responded favorably and unit rentals have been flying high ever since.
INSOMNIAC Online quickly transformed the independent operator’s website from a marketing brochure to function as a self service cash register that never sleeps. No longer in "reservation" mode, the facility’s home page is now equipped to provide shoppers with the ability to actually complete unit "rentals" online. At the cost of $75 dollars per month, INSOMNIAC Online is a very affordable service. With an average unit rental valued at $900, a single incremental rental pays for the service for a whole year, making INSOMNIAC Online a "killer deal" for Renaissance Enterprise.
OpenTech President and CEO, Robert A. Chiti stated, "In the past, an operator’s rental strategy was to get the prospect to the facility counter, during office hours. With our self service solutions, operators are expanding their strategy with additional touch points or sales channels to include self service options at their facility, on their website and thru mobile devices. As the Tech Savvy segment of the market continues to grow, so will the value of offering them what they want, when they want it and that is what self service is all about."
As self service consumers continue to multiply, usage statistics through the INSOMNIAC self service solutions (kiosks, internet and mobile) are at all-time highs. For nearly a decade, OpenTech has developed self service technology exclusive to self storage operators to prepare for this uprising. "Self storage operators are learning that they can’t see or get the chance to talk with many of their prospects, because they are online or show up at the facility after hours. It is these customers Renaissance is capturing by providing them with a level of convenience that they obviously wanted," added Chiti.
A proud member of the Texas Self Storage Association, OpenTech will exhibiting their INSOMNIAC line of self service rental solutions at the TSSA Annual Convention and Tradeshow, October 14-16 2012 (Booth #325).
About OpenTech Alliance, Inc.
About OpenTech Alliance, Inc.: A pioneer in self storage automation, OpenTech Alliance is the leading developer of innovative self service solutions for the self storage industry. Their trail was blazed by offering facilities 24 hour self service automation through a complete line of INSOMNIAC™ Kiosks. Today, the innovation continues with a full range of self service rental solutions that include; Self Storage Cloud Services, INSOMNIAC Live! Call Center, INSOMNIAC Online web & mobile applications, LiveAgent! software products and the INSOMNIAC ILock system. OpenTech products and services increase revenues, reduce operating costs and improve customer convenience for self storage businesses. For more information please click OpenTechAlliance.com or call an OpenTech Business Development Manager at (602) 749-9370.
Mike Sawyer, Director of Marketing
OpenTech Alliance, Inc.
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NOTE TO EDITORS: OpenTech Alliance, the OpenTech logo and INSOMNIAC are trademarks of OpenTech Alliance, Inc. Other company and product names may be trademarks of their respective owners. INSOMNIAC is protected by U.S. patent number 5,946,660.
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