INSOMNIAC Kiosks Collected Over $21M in Rental Fees in 2011

PHOENIX, Arizona – February 9th, 2012 – OpenTech Alliance, Inc. announced today that it has exceeded the $70 million mark in rental fees collected by its INSOMNIAC™ kiosks. Approximately $21 million was realized in 2011 by self storage operators throughout the U.S. and Canada. In an ongoing effort to be a transparent company, OpenTech has released these detailed kiosk usage numbers giving the self storage industry the opportunity to see firsthand how consumers are benefiting from an on-site self service option. The complete 2011 Kiosk Usage White Paper is available for down load at the company website or by clicking here

During 2011, consumers used INSOMNIAC kiosks to rent 23,331 storage units, make 193,574 payments, and purchase 11,502 locks representing a total of $21.3 million in self service transactions. The two tables below illustrate the transactions of new rentals and payments made throughout 2011.

2011 Move-Ins


2011 Payments

In 2011, on average INSOMNIAC kiosks rented 4.3 units per facility per month. OpenTech attributes this 26.4% increase in rentals to the Live! Megan service, offered at no additional charge, as part of the monthly Maintenance and Warranty Service (MWS) program. "Our stated goal is to achieve 6 new rentals per kiosk per month, as you can see we are already getting close. At the ISS Expo in March, we will be demonstrating our new two way video service that offers kiosk users the personal touch of an on-site Assistant Manager, which we believe will help us exceed our goal. Stop by and visit us at booth # 525," said Robert A. Chiti, President and CEO of OpenTech.

OpenTech has developed a Success Guide of "Best Practices" to help self storage operators get the most value from their kiosk. By leveraging these proven best practices, the top 100 performing kiosks processed 97,745 total transactions alone; this includes rentals, reservation completions, payments and merchandise purchases. These kiosks are already averaging over 8 new rentals per month per facility.

OpenTech's kiosks never take a day off, a huge benefit for customers needing to rent a unit or make a payment on a holiday. In 2011, INSOMNIAC kiosks rented 567 units on holidays when most self storage facilities without a kiosk rented 0 units because they were closed. In total, the kiosks collected $567,311 in rental fees during the 11 major holidays proving self storage customers are active people that want to do business at their convenience.

The pie chart to the left illustrates how customers pay when they use a kiosk. With all three forms of payment being used, the need for providing consumers with an on-site payment option that supports all forms of payment is a must and a competitive advantage. While credit cards are the preferred method of payment, checks and cash still make up almost half of the total payments.

OpenTech products and services increase revenues, reduce operating costs and improve customer convenience for self-storage facilities. The company products and services include 7 models of INSOMNIAC self storage kiosks ranging from $5,500 to $18,000, INSOMNIAC Live! call center services ranging from $25 to $450 per month and the INSOMNIAC Self Storage Network for online storage reservations and rentals. For more information on OpenTech, please visit OpenTechAlliance.com or call (602) 749-9370.

Press Contact:
Marketing
OpenTech Alliance, Inc.
(602) 749-9370
news@opentechalliance.com

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NOTE TO EDITORS: OpenTech Alliance, the OpenTech logo and INSOMNIAC are trademarks of OpenTech Alliance, Inc. Other company and product names may be trademarks of their respective owners. INSOMNIAC is protected by U.S. patent number 5,946,660.

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